Lori Peck is a freelance art director/designer in Seattle. She's a conceptual art director who loves designing. She believes the best design comes from truly knowing a brand, it's competition, and finding a unique and unexpected insight to surprise and motivate the consumer.
Before moving West, she worked in New York City for over a decade at agencies such as Bozell, Cossette and Bouchez Kent (a scrappy NYC startup). Lori has a Super Bowl spot to her credit as well as a Bank of America Olympics campaign that earned rave reviews in Creativity, AdAge, and AdWeek. She’s worked in all media, traveled from Hong Kong to New Zealand to shoot and tamed the legendary director Tony Kaye (of “American History X” fame). She's always willing to share war stories about getting great work out of tough accounts such as Proctor and Gamble, McGraw-Hill, Hunter-Douglas, Madison Square Garden, and King County Metro.
She's interested in coming up with ideas and visual solutions that are right for each client she has. Large or small, every client gets a ton of love, and a big juicy concept made just for them. Plus, word on the street is that she's a pretty nice person to work with.