Lori Peck is a conceptual art director. She believes the best work comes from truly knowing a brand, it's competition, and finding a unique and unexpected insight to surprise and motivate the consumer.
She discovered her love of teaching in 2007 when she nervously taught her first class at School of Visual Concepts. Now she jumps at the chance to teach there whenever she’s asked. She’s currently an adjunct instructor at Seattle Central Creative Academy where she’s taught 2nd year students Environmental Graphics, Special Topics, Professional Practices, and in Fall 2019 she’ll teach Advertising.
Before moving West, she worked in New York City for over a decade at agencies such as Bozell, Cossette and Bouchez Kent (a scrappy NYC startup). Lori has a Super Bowl spot to her credit as well as a Bank of America Olympics campaign that earned rave reviews in Creativity, AdAge, and AdWeek. She’s worked in all media, traveled from Hong Kong to New Zealand to shoot and tamed the legendary director Tony Kaye (of “American History X” fame). She's always willing to share war stories about getting great work out of tough accounts such as Proctor and Gamble, McGraw-Hill, Hunter-Douglas, Madison Square Garden, and King County Metro.
She's interested in coming up with ideas and visual solutions that are right for each project she has. Large or small, every client gets a ton of love, and a big juicy concept made just for them. Plus, word on the street is that she's a pretty nice person to work with.