Skills

Conceptual Problem Solving • Art Direction and Design • Traditional, Social, and Environmental Marketing/Advertising Solutions • Brand Creation and Management • Creative Staff Management • Print, Video/TV production • Adobe Creative Suite (Creative Cloud) • Copywriting 

 

C+C / Sr. Art Director

Public Relations and social media agency focused on cause- based clients in Seattle, WA, 2015 to 2016

Create social media campaigns, online materials and traditional advertising materials for the following clients: Goodwill, Navos Mental Health, King County, Central Co-Op, Seattle Public Health, Kline Galland Home and Puget Sound Energy

 

Lori Peck Design/Art Direction

Freelance creative design and advertising solutions in Seattle, WA, 2007 to 2015, 2016 to the present

Clients include: Imaginary Friends: Chempoint (marketing concepts), Hydrogen: New buisiness presentation, Heritage Bank, MultiCare (video re edit) Copacino + Fujikado: Children's Hospital of Seattle (2015 TV, online and print brand campaign), Deloitte Digital: Zebra (rebranding of all print and digital assets from Motorola acquisition), Heckler Associates: Privateer Brands (logo design, event marketing, packaging, and collateral design for Tilray Medical Cannabis. Marketing promotions for Leafly.com) jimwalkerseattle (promotional materials for Taco Del Mar), Worker Bees (TV concepts for Swedish Cancer Care Institute), Brand advertising for Mountain West Bank, and other independent contracts.

 

Associate Creative Director / Cossette Communications USA

A full service, international advertising and public relations agency in New York, NY 2004 to 2007

• Managed a creative team consisting of 2 writers, 2 art directors and 4 designers as well as freelancers

• Led creative work and presentations for a list of clients that included The Mcgraw-Hill Companies, KeySpan Energy, GE Asset Management, The U.S. Coast Guard, Memorial Sloan-Kettering Cancer Center, and Hunter Douglas

• Partnered with print, TV, Interactive, and Public Relations departments in concept, development and completion of projects using Adobe Creative Suite as well as working knowledge of CSS/HTML

• Oversaw multiple complex creative projects in a fast paced environment with a sense of humor and positivity, while maintaining high creative standards

• Created and managed advertising campaigns with budgets of 1 million plus and national and international reach

• Created an online community of “Superdogs”and viral advertising campaign for pro bono client caninecompanions.org

• Created media buzz for Carlsberg USA when thousands of fake passports were dropped across major cities promoting their “Drink with a world of friends” campaign

• Worked along side the families of 9/11 victims to develop TV and online advertising campaigns for newyorkremembers.org, a pro-bono account with the mission of creating a national day of service on September 11th

 

Sr. Art Director / BouchezKent & Company

A scrappy, start-up advertising agency in New York, NY 2002 to 2004

• Developed successful B2B campaigns for the Yahoo!HotJobs account that grew to include consumer advertising

• Effectively managed and grew the client relationship of The MSG Channel (TV network that covered NYC sports teams) to include projects for Madison Square Garden Events, The Theater at Madison Square Garden and Radio City Music Hall

• Created TV and online advertising promoting The New York Rangers that increased ticket sales (despite a losing season)

• Created the launch campaign for Apple and Eve’s new line of juice boxes that surpassed expectations 

• Stepped in as art buyer, stylist, production assistant, etc. to bring big ideas alive with low budgets

• Created online and print advertising campaigns for Equinox Gyms 

 

Art Director / Bozell Worldwide

A full service, worldwide advertising agency in New York, NY with a reputation for strong creative work, 1999 to 2002

• Took projects from concept to production in both TV and print for the agency’s biggest client: Bank Of America notable work included creating BOA’s Winter Olympic sponsorship campaign for print, TV and online

• Developed creative concepts for all branches of BOA to work strongly and effectively across mediums: direct mail, in-store, online, television and print

• Successfully worked with film directors, photographers, post-production companies and agency production department to produce campaigns with budgets over a million dollars

 

Art Director / Grey Worldwide

A full service, worldwide advertising agency specializing in package goods in New York, NY, 1996-1999

• Created and produced TV spot for Kforce.com that ran during The Super Bowl

• Created material for print and TV for clients such as Proctor & Gamble, Rogaine, Seagrams, and Sprint

• Worked closely with account team to assure positive results in testing 

• Specialized in Women’s Marketing. Clients included: Proctor & Gamble, Hasbro, Lenox China, and Borden Foods

 

Education / Syracuse University / BFA / Advertising Design

 

Also a frequent teacher of art direction and design at the School of Visual Concepts Mentoring young designers by teaching design basics, and current applications, all while being supportive and keeping a sense of humor. 

 

Continuing Education:

Luminous Works: Adobe Programs / School of Visual Concepts: Designing for Mobile Devices / Adobe programs / HTML/CSS

School of Visual Arts NYC: Sal DeVito Advertising Concepts Class